Big Boi

Build apparel graphics for a globally recognized artist with enough attitude to feel specific rather than licensed.

The work needed to behave like music: layered references, quick recognition and details that reward a second look.

A set of bold, collectible emblems that fused Southern identity, pop symbolism and tour-merch immediacy.

Illustration, lettering and iconography were developed to work independently or as a flexible family across apparel.

A compact graphic world with the speed of merchandise and the authorship of an artist collaboration.